An iconic throwback from the 70s, the bucket bag style has re-emerged once again, but this time with the Marc Jacobs stamp of approval. After the success of The Tote Bag and The Snapshot, Marc Jacobs released the Marc Jacobs bucket bag, another style which provides practicality, innovation and style.

Influential names such as Kim Kardashian and Kendall Jenner have been featured in their recent campaigns, which is why the brand has seen an increase in their millennials and Gen-Z audience. With the collection of bucket bags expanding and search volumes increasing, we thought we’d discuss everything you need to know about the Marc Jacobs bucket bag.